I’m a DVR fanatic. I use it to record almost everything I watch. Seriously. I even record the news and watch it later so I can cut out the commercials (interruptions) and get to the stuff I want to see.
This is a problem though, because of this (quoted from TV by the Numbers – excellent site if you’ve never visited TVbtN:
That’s not surprising given that all DVR users skip some of the commercials some of the time, with many skipping most of the commercials most of the time.
TV Commercials are Interruptions but They Shouldn’t Be
Yep. I skip them every time, unless I forget or something catches my eye as I’m skipping and I skip back to watch. I’m pretty sure most people can imagine how often that doesn’t happen.
In the end, I think the best idea for product placement is in the show itself. A closer relationship between the advertiser and the television series creators can bring us fun ads that fit right into the series itself. I know it’s harder in science-fiction and fantasy television, but not impossible. I still think the Degree/Eureka partnership was a great example of how it can work. I remember those “ads” that were really just part of the episodes. And it didn’t bother me that they were there. I can imagine it working for many of the shows I love.
I don’t have a problem with advertisements and television. I have a problem with interruptions. Ads don’t have to be interruptions… I’m just saying…